Business outlook of Pinus maestrensis Bisse saw wood, in Granma
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Abstract
The objective of this investigation was the elaboration of future scenarios for the commercialization of the serrate wood of Pinus maestrensis Bisse in the forestry sector in Granma province. Using the Delphi method were created the scenarios taking into account the concurrence probability, the events importance, so as the occurrence date, with the collaboration of 16 experts. The estimation using the quiz, trying to see the opinions of convergence and the deduction of eventual consensus. The analysis of modified Boston Model, put the product in a not favorable position, it means that the product have a bad image in the market, working not so good in some identified segments where the competition is suffering, cash flow is not enough due to the low fund market or a little rentability. The concordance unit is significant to the evaluation of experts. There is a correlation and enough evidence to say with a 95% of truth. The scenarios till 2017 are characterized for the existence of important events and very important, with occurrence probability and control of occurrence date that are happening or will happen in less than 5 years. Marketing strategies are formulating in the Empresas Forestales Integrales of Granma more competitive and more adequate to the reality and work philosophy.
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References
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